Monday, May 4, 2009

Animation and Gameing - an Emerging industry in india

Indian Animation Industry Expected to Reach USD 950 Million by 2009

The market size of the global animation industry (from the demand perspective) was estimated at USD 55 billion in 2005. The industry is expected to witness a CAGR of eight percent and is estimated to be USD 75 billion by 2009. Of the total animation  market, approximately 40- 45 percent goes towards the cost of development. Based on this, the global animation market (from 
the developers' perspective) was estimated at USD 25 billion in 2005, and is expected to increase to USD 35 billion by 2009.

The size of the Indian animation market (from the developers' perspective) was estimated at USD 285 million in 2005. It is expected to witness a CAGR of 35 percent from 2005-2009 and increase to USD 950 million by 2009. Currently, activities at the production stage form a major portion of outsourcing, with postproduction accounting for a small share. The share of  post-production activities is expected to increase in future. The entertainment sector contributes as much as 68 percent of  the total Indian animation market (from the developers' perspective). In entertainment, the share of fully animated movies is  expected to increase significantly, from 15 percent in 2005 to 28 percent by 2009.


Indian Gaming Industry Expected to Reach USD 300 Million by 2009 

Introduction of newer technologies and platforms has facilitated the growth of the worldwide gaming industry. The global  gaming market (from the demand perspective) was estimated at USD 19 billion in 2005, and is expected to increase to USD 36  billion by 2009, representing a CAGR of 17 percent for the period 2005-2009. Developers cost account for around 25-30 percent of revenues. Therefore, the worldwide gaming market (from the developers' perspective) was estimated at USD 5.8 billion in 2005 and is expected to increase to USD 11 billion by 2009.

The market for gaming development in India was estimated at USD 30 million in 2005. It is expected to witness a CAGR of 78  percent and reach USD 300 million by 2009. Mobile gaming will dominate the market with its share in the total Indian gaming  market (from the developers' perspective) expected to increase from 53 percent in 2005 to 68 percent by 2009. Key services  
currently outsourced in gaming include production and testing activities.


Indiam companies Engaged in Animation and Gameing Industry:


Tata Elxsi Ltd

Tata Elxsi classifies its business broadly into two key segments: Software development and services, and systems integration and support services. Over the past four years, the company has consciously transformed its revenue profile from systems  integration to software development and services.

 Tata Elxsi’s industrial design services comprise brand and product development services for fast moving consumer goods,  transportation, consumer electronics and appliances, digital user experience, and medical devices industries. Its animation  and visual effects services include 3D computer graphics, animation, and visual effects to offer services in pre-production,  production, and post-production of content for markets of advertising, film and television (TV), and gaming in India and  internationally. 

Tata Elxsi's Visual Computing Labs offers world-class 3d animation services to a diverse client list, from production houses  in Hollywood to Bollywood, famous Ad filmmakers, and some big TV producers worldwide.



Crest Animation Studios Ltd

Crest Animation is a full-service studio specializing in the development and production of digital animated properties for  theatrical, television, home entertainment and interactive distribution for the global entertainment industry. Crest is the  undisputed leader in the Indian animation industry, and one of the leading CGI animation studios in the world.



CAS, Mumbai, India outsourcing facility 

Delivered 150 TV Episodes (including Bratz, Pet Alien, Jakers, Tenali Rama)

Delivered 12 DVDs (including Arthur, Care Bear, Get Along Gang)


CAP, Los Angeles creative arm 

Delivered 6 Full length Feature (including The Trumpet of the Swan for Columbia TriStar, The King and I for Warner Bros)

Delivered 60 half hours of DVD/TVS.




Padmalaya Telefilms Ltd.

Padmalaya telefilms limited - A unti of padmalaya group, has already produced over 100 feature films and about 2000 Hours of TV Software. It has gained renown with its production of 2D Animation software for international studios, as well as visual effects and graphics for movies mad both at home and abroad.


UTV Software 

UTV Software Communications Ltd (UTV) is India’s first integrated global media and entertainment company. UTV India & its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. It’s 5 business verticals include

Content Production & Services
Movies
Broadcasting
Interactive (Gaming)
New Media


UTV also remains bullish on Mobile gaming and believes that it will contribute $150-200 million in revenue to the topline within the next 18-24 months. Its subsidiary India Games has captured close to 60% of the market share in India and has grown 120% in 2008-09.It is also projecting 50% growth YoY for Indiatimes for quite some years.

In Online Gaming, UTV’s investment into True Games, has progressed well and by Q2 of 2009-10 they would be launching their own MMORPG Platform in the USA and Turkey .

For more details of UTV's plane please visit the link




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